1. Gemdale's science is what, why, and how to bring real benefit to customers. Instead of any hi-tech, precision or state-of-art equipment and technology, it is customer-oriented product and customer-centered attitude.

2. The nature of science is customer-oriented quality pursuit, the core of science is to add customer value with professional skill, the strength of science is to include beauty into customers' life.

3. Science will make Gemdale to have more "mind touching strength".

Be the Most Valuable International Real Estate Developer of China

Gemdale adheres to the operating philosophy of honesty, integrity, care for people, science and thought, keeps exploring real estate associated business sectors, sticks to innovative thinking and unremitting pursuit to quality in product and service, commits to provide customers with product and service of highest quality, contributes rich social wealth to government and the public, creates stable and sustained benefits to shareholders and partners, opens broad development room for employees, keeps surmounting with international thought and practice, and becomes the most valuable international real estate developer in the minds of stakeholders.

Build Home with Science

Gemdale always takes forward-looking tentative ideas and practice of science as philosophy, reaches the broadest and touches the tiniest, creates masterpieces of human residence for all elites of society, and realizes a quality life that goes beyond imagination.

In product, we create product value in scientific method, realize the nature of residence, and make the product competition be elevated from function to performance, truly close to the need of human nature. In enterprise management, we stress the modern corporate management of science, respect business logic, and make us to have sustained growth in a coordinated, rational way. In corporate culture, we emphasize the development outlook of science, operate squarely and make innovation, develop in a balanced way, and use it as the assurance of business vitality.

Forward-Looking: Gemdale's Thought of Doing Work.

Science has created Gemdale's forward-looking field of vision, acute insight to market and consumers, pursuit of new thought and practice of new way of doing work; made Gemdale's innovation exceed product and profits pursuit, and oriented to the new value of human residence. Being forward-looking, as the soul of Gemdale's innovation, has been displayed as the Gemdale's leading consciousness of product and integration capability of resources.

Care: Gemdale's Inner Incentive to Do Work.

Science has consolidated the strength of Gemdale's care, with everything carried out around the deep care to stakeholders, added value to all stakeholders with service thinking of all dimensions. Gemdale's care originates from human-centered consciousness, moves deep into value, and points to the entire life.

Professional: Gemdale's Method of Doing Work.

Science has nourished Gemdale's professional spirit. Gemdale's professional attitude originates from rational customer value thinking and is strong in the creativity system and management essence of "science". "The secret of being professional lies in focusing on one thing". Gemdale shows a self-confident and trustworthy creator's image, operates scientifically, executes in a lean way, and realizes care to customers with professional capability. Being professional is Gemdale's judgment, power of execution and strength of product.

Sincerity: Gemdale's Attitude of Doing Work.

Science has endowed Gemdale with sincere feelings, and on the basis of respecting customers, Gemdale has strived to pursue true work, enhanced sincere partnership, displayed human content of always living up to one's promise and trustworthy. Gemdale is sincere, and being sincere means honest attitude of doing work and faithful way of doing work, trustworthy product and service. Gemdale's sincerity originates from self-confidence, emphasizes participates and truth.

A Man Is Great Because of Mind, A Land Is Great Because of Feelings

People are engraved with features of the land where they grow up. Gemdale logo originated from the orange regional block concentrates the land where Gemdale grew up and nourishes Gemdale's mind and value.

A great heart makes a great man. The alternative white or orange blocks in the logo, like a square heart, are firm inside and leap outside. Territory has border but heart does not. Outstanding people seek conservation from supremacy and seek supremacy from conservation.

The holy soul of a land originates from never ending sports. Geometrical lines that check active elements with stationary elements in the logo, repeat again and again, form a blueprint with full vitality, connect human's scientific intelligence to the wisdom of heaven and earth, and make the passionate land to show a rhythm originating nobleness.

A man is great because of mind, a land is great because of feelings. "Intelligent people and land" has created Gemdale's brand world.